werkschau — milaradau.com

We created a bold and vibrant design concept for the final exhibition of graduation projects at our university the “Werkschau”. With a colorful and high-contrast palette combined with strong visual elements, the design reflects the diversity and creativity of the projects as well as the innovative spirit of our department. From posters and promotional materials to event planning and organization, we crafted a cohesive and striking experience that brings the variety and vision of our work to life. Additionally, we integrated thoughtful elements into the event planning and organization to elevate the visitor experience, making it more immersive and memorable.

In collaboration with
Annell Kaufmann, Leo Heermann, Linus Hamm
and Samuel Maricalva Gonzalez.

Photos by Marvin Krullmann

bunt & bold

For our project, we created unique shapes inspired by the word "Werkschau," using its letters as a design foundation. These forms became a central visual element, reflecting the creative essence of the showcase.
We designed the project with four distinct contrasts to enhance visual interest. This combination brings together a vibrant and harmonious overall composition.

We created stickers, key rings and bags, we also printed secondhand shirts ourselves.
We designed a catalog where you can revisit all the finaltheses, presented in the consistent font and cohesive visual style.

We used the font Labil Grotesk, formatting all text in lowercase and placing it at the bottom edge of the posters. The word "werkschau" was always highlighted in uppercase and aligned to the right. Through this approach, we created a distinctive typographic language for the project.

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