As part of the project “deconstruct”, I developed the design for the rebranding of inpetto, a project by the design agency g31. Through in-depth analysis and experimental approaches, a new visual and typographic language emerged. The experimental process played a central role throughout. The 200-page design report is complemented by poster designs, custom typefaces, and mini animations. The result is a creative and innovative reinterpretation of the original project.


analyzing, experimenting, reconstructing
de            
re
    construct

                          





                         
Close-up of cover cutouts  
 
Transparent inner pages

                             
                             
Poster with Redesign
Transparent inner pages


Spiral binding


                                

                         
Full front view

                             
                             
Back cover with cutouts
Sticker page


Transparent inner pages




                                 
Poster at the university











                                     



Animation showcasing new type design